Budweiser is launching what supplier InBev describes as its biggest press and outdoor campaign ever. The nine-week 'Good Times They're Out There' promotion features animated digital projections, which show a time-lapsed busy cityscape changing from day to night, in city centres and on the London underground in the evenings and at weekends. There will also be more than 1,300 illuminated posters around city centres for maximum visibility at night.
In Bev expects a surge in demand for Budweiser as consumers in the target 18-24 year-old market will see the strapline at least 40 times.
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