Burton’s Biscuit Company is revealing a new look for Maryland, combining its special treat brands into a single premium range: Maryland Creations.
The new range will include the new SKU: Maryland Creations Choc Dipped, featuring a milk and dark chocolate chunk cookie half-coated in milk chocolate.
It will also be joined by Maryland Soft Centres - large crunchy cookies, filled with a smooth milk chocolate cream, and Maryland Soft Baked which features a new Fudge Choc Brownie variant.
Maryland Big & Chunky will complete the line-up with improved recipes for its Milk & Dark and Hazelnut Crunch variants.
The launch will be supported by a £1.2m above-the-line campaign including six-sheet posters, print and sampling.
“The Maryland Creations range has been developed to simplify the offering for shoppers and be more distinctive, driving stand out on shelf,” said David Costello, head of category & shopper management at Burton’s Biscuit Company.
“With the introduction of Maryland Creations, we’re simplifying the offering for shoppers and creating a true beacon biscuit treat range that is sure to drive shoppers to the fixture and in turn, help retailers grow the Maryland brand in-store.”
All SKUs have an rrp of £1.79.