This summer, 7UP is linking up with Uber Eats as part of an exciting partnership, including an on-pack promotion giving consumers the opportunity to win Uber Eats vouchers, 50% off an Uber Eats grocery shop, or a free 2L bottle of 7UP free every minute, from mid-May 2022 to mid-September 2022. The partnership and promotion will work to boost the visibility of the 7UP brand and its suitability for social food moments, whilst supporting retailers in unlocking additional soft drink sales opportunities.
Phil Sanders, out of home commercial director at Britvic, says: “The 7UP brand, which is worth a total of over £70m [Nielsen IQ RMS, Value sales, Total Coverage Britvic Defined, MAT, 52 w/e 26.03.22], is the perfect partner for a campaign with Uber Eats as flavoured carbonates account for 27% of soft drink choices when ordering food [Lumina – Occasions by HOW 12w/e data to 27.2.2]. The promotion creates an opportunity for 7UP to become the go-to brand of soft drink with the evening meal as it will strengthen the link between food occasions and soft drinks. As the demand for rapid delivery continues to rise, this strong partnership will help retailers to drive sales and visibility of their soft drink brands.”
Alex Troughton, head of grocery and new verticals at Uber Eats UK said: “At Uber Eats we want to empower our customers to get whatever they want, whenever they want. We’re excited to be partnering with 7UP to offer their customers the chance to get great deals on their first grocery order on Uber Eats.”
Each promotional can or bottle will display a QR code that consumers can scan for a chance of winning prizes with Uber Eats or via 7up.co.uk/moments. 7up & Uber Eats will also be supporting the promotion via an Outdoor and digital campaign and on the Uber Eats app across the Summer, which will to help to drive awareness and visibility of the 7UP brand, reaching around 90% of CSD category buyers.