Britvic is unveiling a complete re-launch of its Britvic Mixers and Juices range.
In response to evolving consumer tastes and the demand for authentic and quality drinking experiences, Britvic’s iconic Indian Tonic Water has been refreshed. The new tonic has been reformulated and the firm says it has beaten Schweppes in blind taste tests (MMR Research Worldwide, blind taste test new Britvic Indian Tonic water vs Schweppes tonic water and Britvic Low Calorie Indian Tonic Water vs Schweppes Slimline tonic water, June 2016, 150 respondents)
Available for retailers to buy from mid-October, Britvic’s tonic water, along with the rest of the range, will be presented in a new, bespoke bottle to emphasise the brand’s classic British heritage. Britvic Mixers will be available in 125ml bottles and 200ml bottle format, and 150ml cans across the Indian Tonic, Low Calorie Indian Tonic, Ginger Ale, Orange Juice, Tomato Juice, Pineapple Juice, Grapefruit Juice, Cranberry Juice, Soda, Bitter Lemon, and Lemonade variants. The rebranding also extends to the Dilutes range which comprises Orange Cordial, Blackcurrant Cordial and Lime Cordial.