BrewDog has launched a webpage built specifically with convenience retailers in mind, to help them maximise the profitable Craft Beer category.
The company’s in-house research shows that craft beer shoppers spend more on their total basket than any other beer shopper, specifically BrewDog shoppers, who spend +28.8% more on their total basket than average beer shoppers. This means that by following BrewDog’s advice, and getting their Craft Beer range right, retailers can drive incremental sales to their store, claims the firm.
The new page provides access to the latest market insight and trends, ranging and merchandising advice, information on best-sellers and key stockists.
Hannah Corker, customer marketing manager – Impulse at BrewDog, says: “Currently just 8.4% of Craft Beer sales go through Impulse vs 28.1% of Total Beer, meaning the category hugely under indexes in this channel and has significant headroom for growth [Nielsen].
“We’re keen to support and work with retailers to give them all the tools they need to make the category a success. With Craft Beer proving itself to be a rewarding addition to any beer range, the aim of our new online resource is to help retailers build a compelling Craft Beer offering, unlock profit potential, andultimately drive overall category sales.”
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