Booker is hoping to inspire independent retailers this season with the launch of its Spring 2026 New Product Development (NPD) Guide.
Featuring over 130 new lines, including 16 Booker Group exclusives and nine first-to-market products, the guide has been designed to help retailers embrace the new season, refresh their ranges for warmer weather, drive footfall and capitalise on seasonal trends as shopper demand shifts towards lighter flavours, on-the-go options and other new innovations, it said.
As the UK’s largest food and drink wholesaler, Booker continues to “champion independent retail by providing access to exclusive products, market-first launches and trusted brands.”
The Spring NPD Guide brings together standout innovation across alcohol, impulse, grocery, fresh and frozen, giving retailers the tools to differentiate and grow sales throughout the season.
Colm Johnson, retail managing director, said: “Our Spring 2026 NPD Guide is packed with innovation, exclusivity and first-to-market launches to help retailers refresh their ranges and make the most of seasonal opportunities. With over 130 new lines, 16 group exclusives and nine market-first products, we’re giving our customers even more ways to stand out, drive footfall and meet evolving shopper trends as consumer habits shift with the arrival of spring and warmer weather.”
Booker says it will be unveiling the guide and its offers to retailers at a number of retail trade shows throughout the Spring.
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
See this year’s finalists and book your seat here.
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