Surplus food marketplace, Too Good To Go, has appointed Chelsea Kerr as its new managing director for the UK and Ireland.
Kerr will lead the business across both markets as it continues to scale its mission to inspire and empower everyone to fight food waste together. The appointment comes as Too Good To Go marks ten years since launching in the UK.
Too Good To Go connects users with food businesses to rescue unsold food through its Surprise Bags offering. It also partners with leading brands via Parcels, redistributing surplus stock that can’t be sold through traditional retail channels, turning potential waste into meaningful impact.
Kerr steps into the role following her appointment as Too Good To Go’s director of key accounts for the UK, Ireland and Central Europe in February 2025, where she led the growth and strategic development of some of the company’s largest retail partnerships over the past year.
Kerr said: “I’m thrilled to be stepping into the role at such an exciting moment in our journey. Ten years on from launch in the UK, saving surplus food has moved from a niche idea to a mainstream habit.
“We now see tens of thousands of Surprise Bags rescued every day - more than 100 times the daily volume seen in the early months of the app. It just goes to show that when fighting food waste is made simple and accessible, people and businesses are ready to take part.
In her new role, Kerr will focus on strengthening Too Good To Go’s presence across the UK and Ireland, making the reduction of food waste a simple, everyday habit for consumers, while working closely with food businesses to embed surplus food solutions into their operations at scale.
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