Bobby’s Foods has invested £400,000 into its delivery service with the addition of 17 new vans.

In response to growing customer demand, the brand’s fleet has been extended to 130 vehicles, operating from 11 regional depots to independent retailers.

Marketing executive Chris Smith said: “These vans are used by our sales representatives visiting up to 19,000 stores nationwide every two weeks. These regular visits mean retailers can offer consumers a variety of unique products and can offer a constant stock of the range in their stores.”

The new delivery vans feature the Bobby’s livery to help increase brand recognition. “The new livery is a fantastic way to raise our profile amongst retailers and consumers,” added Smith. “Once you see these new vans, you definitely won’t forget about them.”