World-famous German wine brand, Black Tower is set to become Tough Mudder UK’s Official Wine Partner for 2018 and today unveils a full 360 degree marketing campaign to amplify the sponsorship, which will include a new Limited Edition promotional sleeve, on shelf this Spring.
Hundreds of thousands of competitors will run their first couple of kilometres before coming head-to-head with the Black Tower-branded ‘Kiss of Mud’. Mudders will be forced to crawl commando-style through 20 metres of sludge, barbed wire resting just inches above their bodies.
Motivational signposts featuring Black Tower’s core campaign #CheersToMe will spur on participants, celebrating with them as they complete each stage of this challenging race. After completing the course, participants can celebrate in Mudder Village where Black Tower will be sampled.
To further capitalise on the Tough Mudder sponsorship, the Fruity White will be dressed in a themed promotional sleeve, on shelf from March.
The brand will be advertising via ITV chat shows and regional and local radio stations in key areas. Celebrity ambassador, a new mother and keen to lose the baby weight, Jennifer Metcalfe will attend the event, acting as a media spokesperson. She will also contribute to a social media activity.