JTI is introducing a new look for B&H Silver Slide to reinforce its sun-premium positioning among adult smokers.
The modernised design includes a textured feel and contemporary foil finish, and is available in all channels now.
B&H’s first slide pack format hit the UK market in 2006, and has proved popular with adult smokers ever since, providing an alternative to the standard pack format.
Retailers can access bespoke merchandising advice to help maximise sales via their JTI representative.
tel: 0800 163 503
 Based on 20s pack size: Nielsen MarketTrack March 2012