Bam has launched a new ’healthy’ whole milk drink in 330ml cartons.

The drinks, which come in two flavours, chocolate and banana, are made with whole milk, honey and fruit or cocoa (rrp £1.49) and are rich in nutrients and vitamins such as Calcium, Vitamin B2 and B12.

Bam national sales director Jonathan Wheeler said: “With consumers wanting a healthy alternative to ‘refined-sugar’ drinks, Bam offers a fantastic opportunity for retailers to satisfy the need for a nourishing on-the-go milk drink.

“There is not one product on the market that has the attributes that Bam possesses and there is a clear gap in the market for consumers looking for a substantial ‘refined sugar’ free drink that’s tasty but without additives.”