Oreo Doughnut OMG

Retailers stocking fresh Oreo bakery lines from Baker & Baker can invite consumers to take part in a competition to win a range of entertainment prizes.

The competition seeks to raise awareness and drive trial of Oreo doughnuts and muffins within fresh bakery and is being supported with new creative for Oreo within fresh bakery that seeks to highlight the playfulness of the brand with the tagline ‘Oreomg’.

Convenience retailers who sell Oreo fresh bakery can have printed POS with the competition QR code on and they can point consumers in the direction of Baker & Baker’s social channels too.

A bespoke landing page (Win with OREO) and social media content via the Oreo fresh bakery Instagram and Facebook channels will support the competition. The competition, which is running across eight European countries, runs until 31st March 2024, and consumers have the opportunity to win a range of prizes, including electronic devices and video games, with a total prize value of over £30,000.

Nathalie Bewersdorff, EU activation director, said: “The Oreo brand is now well established in fresh bakery and our high impact marketing campaign will seek to bring more consumers into the category.”

Baker & Baker operates an exclusive fresh bakery licensing partnership with Mondelēz to manufacture and distribute fresh bakery products within key European markets, including Milka, Oreo and Cadbury brands.