Bake & Bite hanging sign 2023

Country Choice has refreshed its Bake & Bite in-store bakery and food to go brand.

The brand features new imagery showing pastries, savouries, cakes, handheld snacks and more. These all feature on the brand’s extensive selection of equipment solutions which includes freestanding hot and ambient display units and grab & go fixtures. The new imagery also appears on updated POS material including posters, hanging signs and banners.

“In-store bakery and food to go allows retailers to make significant margins of around 35%-45% and so keeping consumers engaged with the Bake & Bite® brand is really important for them. The bright, eye-catching new graphics will certainly do that,” says Country Choice head of marketing and strategy, Phil Carratt. “Furthermore, we have added a significant number of great tasting new products to the Bake & Bite® portfolio since we last refreshed the brand and we wanted to add these to its identity in order to better reflect the comprehensive range available.”