Baileys has announced a three-year partnership with the Eurovision Song Contest.
The drinks brand will be official partner to the contest taking place this year in the UK on 9-13 May, with a presence both on site at Liverpool Arena and to Eurovision Song Contest parties across the globe as millions are ‘United By Music’ for the event.
Jennifer English, global brand director for Baileys, said: “At Baileys, we are huge fans of the Eurovision Song Contest. It is the world’s most joyful global celebration of inclusive and diverse cultures and communities. As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest. We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender. Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.”
Martin Österdahl, executive supervisor for the Eurovision Song Contest, added: “The Eurovision Song Contest is the world’s biggest live music event, loved by millions across the globe. It’s exciting, therefore, to partner with the world’s most loved spirits brand, Baileys. This year’s Contest is set to be both special and spectacular. We look forward to welcome Baileys to the celebrations and invite everyone to join in and be United by Music in May.”
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