Babybel is supporting major UK charity Comic Relief’s Red Nose Day campaign again for 2023.
The brand has donated over £1,500,000 to the charity to date, this year’s partnership will see Babybel donating 5p to Comic Relief for every limited-edition promotional pack sold.
Limited edition Red Nose Day Babybel packs are available to convenience stores nationwide from mid-March, while stocks last.
Money raised by Red Nose Day will help support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems, and food poverty here in the UK and around the world.
Ollie Richmond, senior brand manager at Babybel, said: “Red Nose Day is all about the power of the collective making a difference, so this year at Babybel we’re calling on the UK public to find their way to become a hero for Comic Relief. As the cost-of-living crisis remains prevalent, having a huge impact on millions across the country, the fantastic work that Comic Relief supports is needed more than ever. So, we’re extremely proud to be supporting the charity in their mission to help change lives. As we enter the 23rd year of our long-standing relationship, which has raised over £1.5m to date, we really hope that this year’s campaign, through the support of our retail partners, will result in even more money going to this worthy cause.”