Aston Manor Cider has announced the return of its Straight Outta Crumpton advertising campaign.
The advert is a play on N.W.A’s ‘Straight Outta Compton’ hit and will be rerunning from 1 June across Channel 4, Channel 4 Music, Gold, Dave, Sky Music Channels, Sky Max, Sky Showcase, Sky Comedy and Comedy Central. Straight Outta Crumpton will also appear across major sporting event, The Ashes 2023, across Sky Sports Cricket and Sky Main Event. The campaign will also feature on digital channels including ITVX, All4 and Skymedia, as well as out of home adverts and social media platforms.
To celebrate the return of Straight Outta Crumpton, Aston Manor is offering retailers and wholesalers, the chance to win £1,000 cash. To enter, retailers and wholesalers need to stock up on any case of Crumpton Oaks between 1 June 2023 and 31 August 2023, then scan the QR code. Hopeful entrants will then need to upload a picture of their invoice to enter. To further incentivise entrants, there are no limits on entries with one invoice per entry permitted.
Katie Walker, brand manager at Aston Manor Cider, said: “Following on from the success of our Straight Outta Crumpton campaign last summer, we have decided to rerun the campaign on a greater scale to further target 25-35-year-olds. Feedback from retailers, wholesalers and customers across the country was overwhelming as we saw it really resonated with people. This is because this classic song appeals to both those who remember the release of the 1989 hit which paved the way for modern day hip-hop, as well as new consumers who will remember the hit playing in their homes while growing up.
“We are proud to share that Crumpton Oaks Cider is now the number one value cider brand in the impulse channel and we believe a lot of the brand’s success is down to our Straight Outta Crumpton campaign. By rerunning the tv advert on a bigger scale, we hope to bring a smile to many faces and celebrate with an additional cash incentive to retailers to wholesalers.”