Aquafresh Shine Bright Campaign

Aquafresh is relaunching its Shine Bright campaign for the sixth year running, in a bid to raise awareness of the importance of starting a good oral healthcare routine from a young age.

The campaign comes as research by Aquafresh found that more than two-fifths (41%) of children have missed one or more days of school due to oral hygiene concerns or treatment.

The research also found that 65% believe a lack of knowledge about oral care has led to children in their school having poor dental hygiene and that 94% of teachers have noticed dental or oral ailments in the children they teach, including tooth decay, discolouration, the need for fillings or extractions or halitosis.

Through the campaign, Aquafresh wants to highlight the impact poor oral hygiene has on children, parents and schools, and the need for retailers to stock a full selection of products for children of all ages.

Haleon GB sales director Michael Durkin said: “We’re proud to be relaunching our Aquafresh Shine Bright campaign for the sixth year running, raising awareness of the importance of starting a good oral healthcare routine from a young age. Our new research highlights a need for better oral health education and access to this, which is something we are passionate about at Aquafresh.

“The research also uncovered that 20% of children only brush their teeth once a day, [6] demonstrating the role on-pack communication can play when it comes to oral hygiene practices. We want to use our expertise to provide shoppers with the best advice in-store on how to help children start and maintain good oral health routines, and our retail partners are instrumental in driving this change.”

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