Andrex has launched a £3m campaign to discover if we are a nation of scrunchers or folders in its latest marketing initiative.
There will be two TV advert bursts aired as part of the campaign, one in February and one in March. The poll will also be communicated on packs of Andrex Classic White.
Consumers will also be urged to visit www.andrex.co.uk to vote on the scrunch or fold poll with the results aired in March.
tel: 0800 626 008