Andrex has rebranded its flagship classic white variant Classic Clean, with a refreshed the look and improved the function.
The leading toilet tissue brand has rolled out the renamed product ‘Andrex Classic Clean’ (RRP £1.99 for a 4-roll pack) which is now thicker than ever before with embossed sheets featuring the Andrex logo.
Classic Clean is the biggest product change in 60 years, so Andrex has invested significant time and money to ensure it offers consumers an improved experience. Andrex has carried out more than two years of research with 6,000 consumers and has invested millions of pounds in its UK factories.
Karel van der Mandele, Andrex UK marketing director, said: “Our brand promise at Andrex is to elevate the standard of clean and Andrex Classic Clean will help families continue to feel clean and confident. We’re so proud of Andrex Classic Clean that we’re putting our brand signature on every sheet.”