Premier Foods has refreshed the packaging of its Ambrosia portfolio.

The new look is being rolled out across the entire range, including individual and sharing formats. The packaging is designed to clearly differentiate between original and light variants, and make the products easier to see and shop due to their streamline design and stronger colour palette.

Ambrosia brand manager Neville Tam said: “Ambrosia is the largest branded presence in the ambient desserts aisle. Our new pack design gives a greater shelf standout and will cement our position as the customers go to brand for their pudding occasions.”