Always has partnered with British cycling star and Olympic gold medallist, Laura Trott for its latest campaign ‘Keep Playing #LikeAGirl.
The P&G femcare brand has released new limited edition sports-themed packs of its Always Ultra range in the lead-up to this summer’s Olympics in Brazil.
Lourdes Fuentes, brand manager for feminine care for Northern Europe, said: “The Olympic Games is a time when all around the world, female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role sport play in building girls’ confidence.
”We are proud to be partnering with Laura Trott and to have her share her own story. Together we will rally and unite Olympic athletes, the International and National Olympic Committees and other organisations, to spark a change and inspire a world in which every girl truly feels that she can play sport and will Keep Playing #LikeAGirl.”