Alpen has returned to screens with a brand new TV advert and ’21 Ways To Start Your Day’ campaign, fronted by Amanda Holden.

At the start of the year Alpen partnered with Amanda Holden to launch the Brighter Mornings campaign. Off the back of its success Alpen has extended its contract with Amanda and hopes her experience with the brand will support in promoting the refreshed and redesigned cereal packs to reflect a positive and modern brand.

The new advert showcases the new Alpen range and encourages consumers to enjoy the muesli as a great start to the day and to be more flexible with it, as demonstrated by Holden in the advert.

The actress and presenter is also supporting the ’21 Ways To Start Your Day’ campaign, in which she and Alpen provide 21 top tips to start each day differently. Consumers can find this on the Alpen website.

Alex Murphy, senior brand manager for Alpen, said: “We target our consumers based on attitudes and we understand that there are a group of consumers that reach a certain point in their lives that want to make some small changes, including feeling more healthy. They look at their food intake and make smart decisions that reflect a positive change in what they eat, and Alpen is a smart choice with 100% natural ingredients, high in protein and a good source of fibre.”