Wall’s Pastry, the UK’s leading sausage roll and savoury products brand in the convenience sector (IRI Marketplace 52w/e 28/01/18), has announced two new innovations; Wall’s Sausage Thins and Wall’s Half ‘n’ Half (RRP £1.50).
New Wall’s Sausage Thins tap into the growing demand for healthier food on-the-go (Independent Usage & Attitudes Research, commissioned by Addo Food Group: 2016), Wall’s is set to target calorie and health-conscious shoppers by offering a ‘thinner’ alternative to the sausage roll, with reduced calories and saturated fat.
At 70 kcal per thin, they no longer fall under the ‘red’ traffic light sign of the UK’s Recommended Daily Allowance – which is known to discourage consumer consumption – so will appeal to those who don’t consume sausage rolls, or consume them infrequently, due to health concerns.
Wall’s Sausage Thins boast an eye-catching packaging design that features a large window to showcase the thinness of the product and a strong ’70 kcal per Thin’ call out, for optimum stand out on-shelf.
Launching alongside Wall’s Sausage Thins, Wall’s new Half ‘n’ Half offer a sausage roll made with 50% wholemeal flour and 50% white flour.
The Wall’s brand will be supported by a widescale marketing campaign comprising print, broadcast and outdoor advertising, instore support and an on-pack promotion, starting in June, offering consumers the chance to win a variety of prizes, ranging from days out to cinema tickets.
Pork Farms has announced it is relaunching its popular ‘Limited Edition’ range with two variants – Thai Style Pork with Coconut and Lemongrass, and Smoky Bacon with Parsnip & Maple Syrup. The flavours come as a result of the brand’s 2016 social media competition ‘Your Pie, Your Way’.
Set to shake up the pork pie category, the offerings feature bold, eye-catching packaging, designed to appeal to the 25% of consumers who view pork pies as too traditional (Independent Usage & Attitudes Research, commissioned by Addo Food Group: 2016) and are seeking more experimental flavours. The limited-edition Pork Pies are available in a 140g pack format, and feature bold colourways to provide a strong stand-out on-shelf amongst a traditionally beige-coloured food aisle.
Pork Farms has also announced support for the brand for 2018 with a widescale marketing campaign; comprising print, broadcast and outdoor advertising, instore support and an on-pack promotion, starting in May, with the chance for consumers to win a variety of prizes ranging from National Trust membership to family days out.