Absolut has introduced a new bottle design featuring an updated logo and reduced glass weight.
The shape of the bottle has been strengthened to feature more clearly defined shoulders, straightened neck and body and a flattened bottom, while also using a reduced glass weight to minimise environmental impact.
It is also launching a new Taste Perfection brand platform to celebrate classic vodka cocktails. On social media, Absolut will encourage consumers to create their own twists on their favourite cocktails and to enter competitions to win unique Absolut prizes.
Retailers can capitalise on the increased consumer awareness by ordering from pos solutions on 07768 827946.