All PepsiCo articles – Page 2
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Promotional FeatureWhat is behind the surge in savoury snacking
In a category full of choice, meeting the appetite for innovation in snacks presents a significant opportunity to increase revenue for retailers – from capitalising on spicy snacks to implementing PMP formats.
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Product NewsPepsi becomes exclusive soft drink provider for Vue
PepsiCo and Vue have signed a five-year deal
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Product NewsDecision to launch Walkers crisps in just one convenience store criticised by fans online
89 boxes of Walkers’ latest flavour were snapped up during an unusual marketing stunt
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Product NewsQuaker launches a Deliciously Ugly campaign
Quaker is leveraging popular shopper breakfast demands to present its oats as a deliciously real and tasty option
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Product NewsPepsiCo partners with Merlin to bring families to the snack aisle
PepsiCo is launching an on-pack promotion across Frazzles, Chipsticks, and Cheetos in collaboration with Merlin Entertainments
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Features and analysisParfetts teams with PepsiCo to bring the heat in convenience with fiery exclusive snack
Pepsico’s convenience-exclusive Doritos Dinamita sees stores across the UK celebrating the lunch with activations
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Features and analysisVidur Pandya ‘over the moon’ with first in-store brand activation
How in-store POS for a channel exclusive NPD can spice up sales and footfall
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Product NewsPopworks’ Bridget Jones collab is its first on-pack competition
To celebrate the release of Bridget Jones: Mad About The Boy PopWorks is kicking off its first ever on-pack promotion
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Product NewsDoritos launch fiery exclusive for the impulse channel
PepsiCo is launching Doritos Dinamita exclusively into the UK convenience market this month
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Features and analysisUnitas outperforms market through supplier partnerships
Unitas Wholesale has revealed its most successful supplier collaborations of last year
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Product NewsDoritos goes all-out square for Minecraft tie-in with new packs, flavours and prizes
Doritos has announced it is digitally turning its iconic triangular chips square
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Product NewsWin lunch every day for a year with Walkers
Walkers is bringing back its lunch campaign for the fifth year running with an on-pack promotion
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Product NewsWalkers Max offers footy fans tickets to the Champions League final prize
PepsiCo is reinforcing its commitment to football and enhancing fan experiences with its Walkers Max on-pack promotion
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Product NewsWalkers Crisps in industry first as first ever snack partner to Dry January
The national month-long challenge now has an official snack partner
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Product NewsLimited edition Flamin’ Hot Walkers to spice up January
The Flamin’ Hot range will see a limited variant of the popular crisps on sale for just eight weeks
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Features and analysisPepsico to celebrate women in frontline manufacturing roles
The ‘She Is PepsiCo’ campaign spotlights women working in manufacturing at three UK PepsiCo sites
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Product NewsTerrifying Walkers packaging unleashed for Halloween
Walkers is set to thrill shoppers across the country with the launch of limited Halloween-themed packaging
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Product NewsWalkers unwraps Christmas with seasonal packaging and special flavours
Walkers is helping retailers tap into the biggest snacking moment of the year with two limited edition festive flavours
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Features and analysisWalkers and Bestway bring back retailer Win a Van – with a twist
As part of its ongoing commitment to support retailers and wholesale, Walkers is partnering with Bestway for its Win a Van competition
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Product NewsFrazzles and Chipsticks revamped by PepsiCo
PepsiCo has unveiled a comprehensive restage for Frazzles and Chipsticks ranges