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Starting this week and running until 30 March, Walkers is bringing back its lunch campaign for the fifth year running with an on-pack promotion.

It runs across Walkers’ Core, 45% Less Salt and Baked ranges, as part of its commitment to “make lunchtime more enjoyable”. The chance to win one of 121 daily prizes spans across multiple pack sizes - so whether your shoppers are stocking up in advance, or grabbing a meal deal to go, they can take advantage.

Sandwiches remain the top pick for lunchtime. A synonymous pairing, this promotion offers an incentive for shoppers to choose Walkers as their lunchtime accompaniment. With a total of 8,470 prizes throughout the promotional period, there is plenty to play for, including a chance to win free lunch every day for a year.

Stephanie Herbert, senior marketing manager, said: “Lunch is a key occasion for snacks and crisps are an essential part of it. This campaign offers a compelling reason for customers to enjoy Walkers with their sandwiches, driving both excitement and engagement.”

To enter, shoppers can simply purchase a promotional pack and scan the QR code then enter details online. The on-pack promotion will be supported with a new TV campaign from February.