To celebrate the release of Bridget Jones: Mad About The Boy in cinemas from 13 February, PopWorks is kicking off its first on-pack promotion.
Running until 23 March across its Sweet & Salty and Sweet BBQ flavour 85g sharing bags, the promotion offers shoppers an amazing opportunity to win a luxury getaway, movie merchandise and gift vouchers.
The partnership taps into a massive fanbase. As one of the most beloved film franchises, this is the perfect opportunity to enhance PopWorks’ brand relevance with shoppers and establish its place as the perfect accompaniment to a big night in.
The promotion is set to drive purchase, encourage repeat buys and elevate the in-store experience. Shoppers can enter the promotion by simply purchasing participating PopWorks share bags, scanning a QR code on the pack and registering to enter online.
Cynthia Finke, PopWorks marketing director at PepsiCo, comments: “This partnership is a match made in heaven, bringing together an iconic film franchise and the perfect snack for a cinema trip. The on-pack promotion provides an opportunity for retailers to boost brand visibility and drive consumer engagement. With over 500 winning moments, it encourages impulse and repeat purchases and enhances the shopping experience.”
In addition to the on-pack promotion, PopWorks is further supporting the campaign with PR, digital and POS marketing to ensure the excitement around this partnership reaches a wide audience.
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