Despite a mass of high-profile environmental campaigns, consumer attitudes to "excessive" packaging have barely changed since 2001, a government report has revealed.
Only 12% of UK consumers said that they had decided not to buy a product because it had too much packaging - exactly the same figure as in 2001, according to the Department for Environment, Food and Rural Affairs.
Almost 60% of people questioned said that they never avoided buying goods that they felt had too much packaging.
Young men aged 16-29 cared the least about the issue, with 68% saying that they had never decided not to buy a product because it was overpackaged.
More than half of those interviewed agreed that they tried not to buy products from a company whose ethics they disagreed with.