More than 200 new lines at "accessible" prices will be introduced over the coming months. The specialist drinks retailer also revealed plans to open a further 100 The Local stores in the next four years.
The move is part of a programme to transform the group's retail offering, Thresher Group CEO Yvonne Rankin said. She also revealed an overhaul of its promotional structure - scrapping '3 for 2' wine offers in favour of lower single bottle prices.
It also plans to close under- performing or badly positioned stores across the business.