Tesco to remove 'Best Before' dates from fruit & veg lines

  • Print
  • Share
  • Comments (1)
  • Save

Tesco is to remove ‘Best Before’ dates from nearly 70 fruit and vegetable lines in an effort to reduce food waste.

The decision follows a recent survey showing less than half of respondents understood the meaning of ‘Best Before’ dates, the multiple said.

However, more than 70% of people polled in the National Federation of Women’s Institutes (NFWI) survey correctly identified the meaning of ‘Use By’ labels.

Tesco head of food waste, Mark Little, said: “We have made this change to fruit and vegetable packaging as they are among the most wasted foods.

“Many customers have told us that they assess their fruit and vegetables by the look of the product rather than the ‘Best Before’ date code on the packaging.”

David Moon, head of business collaboration at environmental charity WRAP, said: “Through the Courtauld Commitment 2025, WRAP is working with the food & drink sector to review all the evidence on date labelling for fresh produce and agree best practice.

“This change by Tesco provides a good opportunity to learn about the customer response, and we anticipate Tesco will share their findings.”

Readers' comments (1)

  • Perfect way sell fruit and veg past it’s best without having to reduce prices. Or maybe Tesco will offload it to Budgens/Londis/Premier members and keep the fresh produce for its own retail customers.

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Tesco
  • Print
  • Share
  • Comments (1)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US