The audited circulation figures for consumer magazines show some leading titles are fighting back from the circulation declines of the past few years.

Among the established titles which fought the downward trend were OK! Magazine with a 15.7% rise and Reveal, up 22.6%.

TV Choice held off What's on TV to remain the best-selling title in newsagents, but both saw year-on-year monthly circulation dips of about 5%. The fourth-placed Radio Times revived slightly in the last six months of 2009, taking its circulation back over the one million mark, but still fell 2.2% on the year.

Notable falls were reported for Reader's Digest (22.6%), That's Life (10.7%), Pick Me Up (11.8%) and Love It (16.5%).

Overall, the circulation of consumer magazines fell by 1.3% in the second half of 2009 compared with the same period in 2008.

Publishers' association the PPA pointed out that the economy shrank during the same period, and said the figures showed that consumers remain passionate about magazines. "In a world of ever more free content on the TV, radio and the internet, the UK public bought well over a billion magazines in 2009 and more than 85% of UK adults continue to read magazines," it added.
 

Topics