Promoted: STG UK celebrates launch of new trade website

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Scandinavian Tobacco Group (STG UK), producer of leading cigar brands such as Café Crème, Moments and Henri Wintermans, is celebrating the launch of its trade website, www.stgtrade.co.uk. The new website will act as a platform for independent retailers to access industry information and category advice on how to maximise the cigar sales opportunity and increased profits in store.

The trade website, centred on the strapline ‘Let’s Talk’, builds on insight from research that STG UK conducted which shows that many retailers are missing out on tobacco sales due to not proactively engaging with customers.

To help retailers rectify this and maximise the cigar category opportunity in their store, www.stgtrade.co.uk includes information on STG UK’s brands and products, category management and profit-maximising tips, legislation, tobacco insights and industry updates and advice.

The website also features ongoing competitions where retailers could win free stock, as well as take part in its new initiative where ‘Local Heroes’, or retailers with the best local community service ideas, will be awarded a host of prizes, including a £2,000 cash prize to put towards their proposal.

Jens Christiansen, Head of Marketing & Public Affairs at STG UK, comments: “The relationship between independent retailers and their customers is integral to sales success, especially within the Tobacco category. Taking the time to engage with shoppers and forge a stronger connection by proactively offering advice can really pay off in sales. With the launch of our new website, we want to provide retailers with all the tools they need to help them take advantage of this opportunity, so they can successfully grow and enhance their businesses.”

STG UK’s trade website www.stgtrade.co.uk is now live and accessible to independent retailers.

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