High-profile retailer Sunder Sandher has enjoyed a 10% uplift in sales since relaunching his Leamington Spa store as a One Stop franchise last month.
Sunder credits One Stop’s “very sleek operation” and professionalism for enabling the former Londis store to hit the ground running. Daily deliveries of fruit and veg have contributed to a 40% category uplift, with new products such as crispy potato slices and Mediterranean roasted vegetables proving popular.
Own-brand ready meals, complete with £6 meal deals including starter, main course and dessert, have “taken off by storm”, Sunder says. “It’s the missing gap that I never had, and customers absolutely love it.” He also offers a ‘3 for £3’ lunchtime meal deal, comprising a main, snack and drink.
“All the products come in every day so I know I have great dates, and the consumer confidence is second to none. I also have 5% leeway so I can stock local products,” he added. Sales are also driven by “striking” POS across the store.
Reducing the wine range has resulted in higher sales, with the red wine fixture reduced from 3m to 1m. “It all comes back to less range, more sales,” Sunder said.
Dee Sedani has also hailed the impact of converting his Matlock store from Londis to One Stop. “I only opened on 2 June but it’s been absolutely fantastic so far,” he said.
“Basket spend has gone up by £2.24 and margins by 4%,” he added.
He echoed Sunder’s belief that ‘less is more’ was the key to sales success. “It’s about the right products in the right place at the right price. There is clear messaging to the consumer - it’s straightforward and simple,” he said.