Nisa retailers place orders for Co-op's own-label range

  • Print
  • Share
  • Comments (6)
  • Save

Nisa retailers have started placing orders for the Co-op Group’s own label range, which will be introduced into independent stores over the next few weeks.

Emma Jenkins, owner of Milverton Store, in Taunton, Somerset, said the Co-op’s food range will be introduced gradually into her store.

“The products are becoming available to us in four tranches,” she said. “The first 49 products are available for us to order next week, then another 350 will be available mid-July, another 350 in September, and then the final of the 800 products in total will become available to order in November.”

Emma said the choice of products available now includes pizzas, soft drinks, crisps, snacks and biscuits.

She added: “I’m particularly looking forward to selling the Co-op pizzas as I think these are a jump in quality from the Heritage range. I’ll sample these during after school hours over the next few weeks.

“A lot of what I order will be to replace the Heritage range but I am also bringing in an extra chiller so I can increase my chilled range.”

Rav Garcha, owner of three Nisa stores in the West Midlands, has only just received details of the Co-op range, after attending a Nisa roadshow last week.

He said: “I went to the roadshows last week and I’m just about to look through the book to see what Co-op products we’re going to order.

“The own label range is going to be different for each of my stores because no two stores are the same. It’s too early to say what kind of effect the products are going to have on the rest of our range.”

Jackie North, manager at Nisa Local, Market Square in York, said her team has also been briefed about the new Co-op range.

“We had meetings with Nisa last week and have been working with the team to decide what Co-op products we want. We are only going to introduce them bit by bit and don’t have the space to offer the full range so it’s going to be a gradual process over the next few months.

“I think some customers may be confused at first that Nisa stores are selling Co-op products but as long as we have the right information and POS to let customers know about the range then it shouldn’t be a problem.”

Readers' comments (6)

  • It shouldn’t be. It will be.

    Unsuitable or offensive? Report this comment

  • It will be interesting to find out how many Nisa retailers have actually placed orders for the initial CoOp own label offer.
    Apparently, not very many.
    Reasons: The CoOp have based their RSP'S to Nisa Retailers 5% higher than in CoOp stores. Which along with the CoOp's divi scheme to it's customers immediately makes the Nisa Retailer !0% dearer than their CoOp competition.
    There is not much scope for a Nisa Retailer to reduce their prices to compete as the margins on offer in somes cases are only 2 or 3% and on some lines are loss leading.
    This whole launch of CoOp Brand into Nisa's stores should have been with a bang to show that the CoOP meant business when they bought Nisa and that they lived up to the statements made leading up to the purchase.
    Unfortunately this has shown that this may have been the biggest mistake in the history of Independent Retailing.
    Nisa Retailers really need to ask themselves do CoOp stores operate on such low margins?
    My answer is I very much doubt it and as with the previous Board of Directors, Nisa Retailers have once again been taken for a ride.

    Unsuitable or offensive? Report this comment

  • Customers in Nisa stores are already complaining that the CoOp branded goods are more expensive than the local CoOp.
    How to damage your business in one fell swoop.

    Unsuitable or offensive? Report this comment

  • Told you.

    Unsuitable or offensive? Report this comment

  • It is now being reported that on the low margin lines, Nisa retailers will be better off signing up for a COop Divi Card, buying those lines from a CoOp store and getting the 5% divi.
    Works out cheaper than buying these lines through Nisa.

    Unsuitable or offensive? Report this comment

  • Only the golden handcuffs deal is stopping the best Nisa members quitting. Once that is gone the Coop won't be able to sustain Nisa with only the put-up-with-anything Costcutter members left.


    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Co-op’s own label range.
  • Print
  • Share
  • Comments (6)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US