Nisa is back on TV today with a new round of advertising on Sky, ITV, 4OD, and for the first time, Channel 5, as it seeks to boost brand awareness and attract a younger viewing audience.

Airing until October 20, the new adverts feature an array of products in bursts of 10 and 30 seconds.

They also feature the Nisa dog Wolfred and offer customers the opportunity to collect their free Wolfred toy when they spend £10 in a Nisa store.

Adverts will be supported by the launch of an interactive Wolfred game via Nisa’s social media page.

The game requires players to guide Wolfred to collect the correct products from the shopping list and increases in difficulty as the player reaches a higher level.

Every three weeks the highest scorer will win a £20 voucher, the second highest a £15 voucher and the third a £10 voucher.

A prize draw will also take place of all the entries on the leader board to win a £10 Nisa voucher.