Nisa is making the most of the Halloween opportunity by providing retailers with in-store marketing material.

The group has launched a Halloween campaign in stores and online to engage customers over the period. In-store promotional material includes themed gondola end displays, floorstanding display units and seasonal adverts aired over the in-store radio.

Stores will also display Britvic-sponsored POS featuring ‘Thirst Thrillers’ such as limited-edition J20 Midnight Forest and Tango Blood Orange promotions.

In addition, Nisa has created a consumer ‘Have a Hoot’ Halloween web page which includes promotions, printable pumpkin cutting templates and recipes for treats and non-alcoholic cocktails. The site also offers downloadable masks for children to colour in, wear and share via Facebook to win a Halloween hamper.

Competitions and offers feature on promotional leaflets and via social media channels.