Spending on organic products is expected to soar by 50% over the next five years, reaching £3bn by 2012, according to a report from food and grocery expert IGD.
Encouraged by the consumer trends of ethical shopping, health and well-being, the leading supermarkets and independent retailers are rapidly expanding their organic product ranges, says Gerardine Padbury, senior business analyst at IGD.
"Factors such as the high profile opening of Whole Foods Market, government health campaigns and food scares all play their part in driving demand," she says.
"We are seeing the emergence of a group who look for value in their food over and above simple nourishment."
Padbury adds that organic shoppers tend to be younger and wealthier than average, providing a lucrative opportunity for retailers.