AB InBev UK, brewer of beers including Budweiser, Stella Artois and Beck’s, has pledged to put full nutritional information on packs and online.
Consumers will soon be able to see full ingredient and nutritional information for its beers, including energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt.
The changes will begin this year and be in place on at least 80% of AB InBev’s European’s volumes by the end of 2017.
The pledge follows results from a recent survey conducted by IPSOS Mori for AB InBev that revealed UK consumers have limited knowledge of calorie levels in beer.
More than a third of respondents said they pay close attention to their daily calorie consumption (36%), and 35% actively look at the calorie information of their drinks. This figure rises to nearly 50% (48%) among 18-29yr olds.
AB InBev UK legal and corporate affairs director Anna Tolley said: “Consumers are getting savvier about their daily calorie consumption and are actively looking at nutritional information. While the EU continues to discuss the best way forward for nutritional labelling in our industry, we want to give consumers the information they need at their fingertips to make well informed choices and enjoy our products responsibly.”
The recent research has informed wider commitments made by AB InBev as part of Brewers of Europe (BoE), the organisation representing the entire European brewing sector, which has pledged to make product nutritional information more readily available to consumers.
Full information on all AB InBev brands is already available online via www.tapintoyourbeer.com.