Forecourt operator Motor Fuel Group (MFG) has signed a new shop supply agreement with Costcutter.
The deal will replace its existing supply agreement with Palmer & Harvey and the group will be introducing new Costcutter imagery across all 48 service stations between now and the end of March.
Key executives at MFG have previously worked for the Murco organisation, which had a long-standing supply agreement with Costcutter. MFG non fuel director Tony Walker commented: “Having previously worked with Costcutter for over 10 years, I am very familiar with their format and fully recognise the additional benefits it can bring to our business.
“Shop income is becoming increasingly important to forecourt operators like us. We are investing significant sums of capital in improving the look and feel of our convenience stores and with Costcutter onboard, we will be offering our customers a range of quality products, attractive prices and regular product promotions.”
MFG currently partners with fuel suppliers BP, Esso, Jet, Shell, Texaco and Total, and non fuel partner Costa Express to add value to its retail operation.
Costcutter trading director Angela Barber added: “Motor Fuel Group is a very well respected fuel business with a strong shop offer and I am delighted that they have chosen Costcutter Supermarkets Group to supply their forecourt stores. This new partnership further enhances our fuel retail portfolio, with over 300 forecourt operators across the United Kingdom selecting Costcutter Supermarkets Group for their non-fuel retail operations.”