Costcutter has announced the extension of its traditional January promotions until the middle of March as part of a major value campaign.

The new ‘Love Local Deals’ campaign will run from January 7 until March 9 and will be available to Costcutter’s 2,600 independent store owners and will feature ‘Love £1 Deals’, ‘Love Half Price or Better’ and ‘killer deals’ on major brands and its Independent own brand.

Retail director at Costcutter Daniel Quest said: “January is the traditional focus for retailer discount campaigns, with February and early March often neglected, other than specific promotions for Valentine’s Day, Shrove Tuesday and Easter, if that falls early.

“We want to help members to drive maximum footfall and increase their sales across the first quarter of next year and Love Local Deals will help our retailers maintain momentum and keep their customers visiting more frequently and shopping more often.”

The campaign is supported by a £500,000 investment in marketing and media including consumer leaflets, in-store marketing, POS, press and digital advertising and social media activity.

A selection of POS materials are also available to retailers to enable them to make an impact instore, including hanging signs, header boards, side fins, barker crowners and 90 degree shelf barkers. Orders for the POS kits can also be placed via Costcutter Supermarkets Group’s free ActivMOBILE app.