Binda has linked up with four schools in Hampton to design cotton 'bags for life', which he will donate to the schools and later sell in his Budgens store.
"Getting the schools involved has been a great idea," said Binda. "It's been so much fun looking at all the children's design ideas, and it's been fantastic for raising the store's profile in the local community."
He added that the printing of the new cotton bags had also been much cheaper than he first assumed. He said: "As an independent retailer it's vital to play an active part in the local community, and this initiative has been worth every penny. Cutting plastic bag usage is also good for the environment, so it's a win-win situation."