The Bronte Giants biscuits brand has undergone a makeover on its entire range. The new-look packs are now more impulse-friendly and come in a smaller display case that allows them to be stocked more easily on a counter or shelf. The brand has also announced a sponsorship deal with rugby league team Huddersfield Giants, and is now the official snack of the side. To get consumers on-side, there will be a sampling campaign at the team's home ground, Galpharm Stadium, throughout the season.

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