Bestway Wholesale has announced the launch of a new van sales operation after acquiring the vehicles from Palmer and Harvey’s (P&H) administrators.

The new van sales business will serve more than 20,000 retail customers with a fleet of 180 vans. Bestway has bought the vans from P&H-owned Snacksdirect and Sweetsdirect, after both companies fell into administration. The vechiles will deliver to stores every two weeks.

The new division will be led by Noel Robinson, who previously headed up Snacksdirect and Sweetsdirect. Robinson will report directly to Bestway Wholesale managing director Martin Race.

Palmer and Harvey van sales staff will also be re-employed by Bestway Wholesale to allow for a smooth transition for customers and retailers.

Commenting on the new initiative, Race said: “The new Bestway van sales division is a welcome addition to the business. We feel we will be able to drive operational efficiencies by running the Van Sales business out of our existing network of depots.

“Moreover, as many customers look for alternative sources of supply after the collapse of P&H, this move will reinforce our ability to offer further support and supply customers, continuing to demonstrate our commitment to the wholesale channel and to independent retailers.”

Bestway’s trading director Dawood Pervez added: “This business gives Bestway further reach in the distribution of its supplier partners’ products. Together with our depot network, telesales function, web and app channels, and sales and development teams, we have the widest and most integrated solution in the market.”

Bestway is planning to deliver to retailers, using the new van sales operation, as early as Monday January 22.