Food-to-go provider Country Choice is moving into the Northern Irish market.
The company hopes to start rolling out its Bake & Bite brand to retailers in the province later this month with sampling, free stock giveaways and awareness days planned. Rival operator Cuisine de France already operates in Ulster.
Retailers will have access to Country Choice's range of products across four categories: savouries, bread, confectionery and hot and chilled food to go. The company will be displaying its offering to retailers at the IFEX exhibition in Belfast from April 29-May 1.

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