Independent regulator Ofcom has come up with proposals that could restrict food and drink TV advertising aimed at children.
It has launched a consultation following concerns that ads for products high in fat, salt and sugar contribute to increasing childhood obesity rates.
Ofcom's four proposals are: timing restrictions on specific food and drink products; timing restrictions on all food and drink advertising; restrictions on the amount of advertising; or a combination of the three.
The regulator has invited interested parties to comment on the ideas, or come up with a solution that manufacturers, retailers, advertisers and broadcasters can all agree on.