HIM think tank 5 – Page 3
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BlogHow powerful are pmps?
A third of UK adults say that knowing a convenience store sells pricemarked packs positively influences their decision to visit that particular store, writes HIM’s Ruth Cousins.
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BlogMaking the most out of Easter
HIM research shows that 36% of shoppers were just passing by when they decided to come in-store over Easter, writes Val Kirillovs.
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BlogHealthy eating cannot be ignored
A massive 78% of shoppers don’t see c-stores as credible places to buy fresh and healthy products, writes HIM’s Belle Nairac.
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BlogSnowball your sales this Christmas
HIM’s Elyse Charvin advises retailers on making the most of the last-minute festive shopper.
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BlogFast and friendly service matters
HIM’s Louise Howarth addresses what good customer service means within convenience.
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Make the fright decisions
Halloween continues to grow and the opportunity for retailers to take advantage is clearer than ever, writes HIM's Matt Smith.
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Don't ignore the food to go mission
Recent research from HIM shows one in four UK adults bought food to go from c-stores within the past seven days, writes Katherine Dixon.
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Impact of display ban on shoppers
With the tobacco display ban in place in small stores for nearly six months, now is a great time to consider what impact it has actually had on shoppers, writes HIM's Katie Littler.
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Think mission for fresh sales
In order to create the perception of a 'credible fresh food offer', the number one thing stores need to do is ensure a 'clean and tidy shopping area', writes HIM's Ed Sibley.
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Interrupting and inspiring in-store
HIM research has found that the level of impulse purchasing in convenience stores is at an impressive five-year high, says Katie Littler.
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The importance of value
The recession has solidified shopper habits in such a way that finding value for money remains a priority for many, says HIM's Sophie Jones.
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Get shoppers to act on impulse
It’s unsurprising that only 15% of convenience store shoppers purchased an item on impulse, says HIM's Jennie Milner.
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Welcome to a new era
A lot has happened in the past two decades in UK convenience, and it’s all set to change again, says HIM’s Katie Hemmings.
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Looking forward to 2015
Dynamic market conditions and a new breed of shopper have created a ‘perfect storm’, which points towards revolution, not evolution, for UK convenience, says HIM’s Katie Littler.
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Top service brings smiles all round
The thousands of convenience shoppers we speak to every month never let us forget how important sales staff are in building loyalty and driving sales, says HIM's Katie Littler.
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Fresh drives top-up credibility
Competition is everywhere and it’s no longer okay to get away with a poor fresh offer, says HIM’s Blake Gladman.
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How own label adds value
A credible own-label offer is a key way of driving loyalty, says HIM’s Jennifer Pratt.
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Don't forget core missions
With growing pressures facing the channel, convenience needs to re-focus on core missions to ensure its long-term success, says HIM’s Sophie Jones.
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Why meals need to be a focus
The ‘meal for tonight’ and ‘food to go’ missions are seeing the strongest growth year-on-year, says HIM’s Sarah Ashworth.
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Let services work for your business
Using services to drive footfall is as relevant today as it’s ever been, says HIM’s Molly Wilmot.
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