Seabrook Crisps is celebrating its 75th anniversary with the introduction of a limited-edition fish & chips flavour.
Available in a six pack multipack and a 150g sharing pack, the fish & chip packs feature design using original newspaper print, with real stories from 1945, and will be stocked by cash and carry and wholesale operators.
Jon Wood, commercial director at brand owner Calbee UK, said: “It’s a testament to the brand and the quality of product that Seabrook Crisps is celebrating 75 years and is still continuing to excite the nation’s taste buds and grow in today’s fiercely competitive market.
“We’re immensely proud of our Yorkshire roots and the partnership with the Yorkshire Evening Post for our limited edition Fish & Chips flavour is a great way to celebrate 75 years of a truly iconic brand. We want retailers and consumers to share in the celebrations and will continue to invest in the brand with an ATL campaign that will drive awareness and sales.”