Walkers has announced it’s making one of its “most significant launches in recent years” with Walkers Gold, described as a major new sharing range that brings premium flavours and a “completely new crisp experience” to its portfolio - complete with a gold foil lining in packs.
The new range also features a crisp base that’s slow-cooked to deliver crunch and character, with more folds and a thinner cut, Walkers said.
The packs bring together reimagined favourites with “distinctive, premium-inspired flavour combinations,” including Somerset Mature Cheddar & Onion, Sea Salt & Olive Oil and Black Truffle.
Greater access
Retailers have an opportunity to boost sales through broadening their offering to give shoppers greater choice across a range of occasions. Walkers Gold is set to help them achieve exactly that, the brand said, bringing shoppers a premium new option for sharing occasions and an RRP of £2.
Wayne Newton, senior marketing director, said: “Walkers Gold is a significant addition to our sharing portfolio and a launch we’re incredibly excited to bring to shoppers.
“From hosting friends and family this Christmas to sharing occasions throughout the year, our aim is to give shoppers more choice when they’re looking for something more elevated.
“For retailers, Walkers Gold creates an opportunity to encourage their shoppers to trade up when selecting sharing snacks, while broadening the choice across the wider portfolio.”
The range is available across the grocery, convenience and wholesale channels, with a fourth Sea Salt & Cider Vinegar flavour exclusively launching in Tesco.
The launch will be supported by in-store activity and retail media, helping drive awareness and visibility for the range.
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