Meat snacking brand Ember Snacks has launched into Booker, bringing its Original Biltong 20g and Chilli Biltong 20g to the wholesaler.
The launch marks an important next step for Ember as it increases its focus on the UK wholesale and convenience channel, building on strong momentum for the brand across the wider market.
To support its ambitions in the channel, Ember has also invested in additional dedicated resource focused on wholesale and convenience.
Harry Mayhew, founder of Ember Snacks, said: “Launching into Booker is a huge moment for Ember. Wholesale and convenience are incredibly important channels for us, not just because of their scale and reach across the UK, but because they put brands directly in front of consumers at exactly the kind of high-frequency, on-the-go occasions where meat snacking can really win.
“Independent and convenience retailers play an enormous role in the UK grocery landscape, and we want Ember to be a brand that genuinely works for them. Booker gives us a fantastic platform to get Ember into many more stores and ultimately into the hands of more consumers.”
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