KP Snacks has refreshed its 25 to Thrive ranging advice, using the latest category insights and drivers to help retailers boost their bagged snacks sales.
The updated advice includes a range recommendation of the 25 best-selling products in pricemarked (PMP) formats that deliver “a perfectly balanced range for today’s convenience shopper,” KP said.
The guide, designed using the latest insight and with input from the KP SnacKPartner retail ambassador forum, features an updated, easy-to-follow planogram and helpful tips to maximise category sales.
It also taps into major consumer missions and occasions including food to go, treats and planned top-ups.
All sizes
With clear direction on how to apply the guidance to either a one- or two-bay fixture, 25 to Thrive caters to stores of all sizes. The guide also references recent in-store retailer trials.
Stuart Graham, head of convenience and impulse and value channels at KP Snacks, said: “By harnessing the latest category insights and working directly with our KP SnacKPartner Forum for on-the-ground experience and input, we’ve updated 25 to Thrive with fresh, actionable guidance to help retailers unlock additional category sales.”
“All 25 recommended SKUs are PMPs, highlighting the critical role of this format, appealing to consumers by offering clear value and shelf standout.”
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